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Investing time, effort, and creativity in email campaigns and ending up in an email spam folder is the worst nightmare for any marketing team. Surprisingly, on average, 1 out of every 5 emails ends up in the junk email folder.
But why does this happen? Why do your emails end up in spam? How can you avoid emails from going to spam?
This blog will answer all your questions.
An email spam filter is a security tool that detects and filters out virus-infested, unwanted, and unsolicited emails and shifts such emails straight into the spam folder, keeping them away from the user’s inbox and assuring user safety from both inbound and outbound spam emails.
What triggers the email spam filter?
The importance of an authentic email domain address cannot be emphasized enough, for a third-party email domain address might send your emails straight into the email junk folder. Moreover, an unreliable email domain address also influences the actions of your audience, deeming your email address blacklisted and your emails spam.
Most email spam filters are triggered by “spammy” words or language, putting brands on the lookout for avoiding such words and keeping the language of emails clean and professional. Corresponding the email content to standards while maintaining the interactive edge should be the priority while planning email content.
User interactions undeniably drive the effectiveness of any email campaign. If your emails are going to the spam folder or getting reported spam by the user, then you are at a high risk of getting blacklisted by the email spam filters.
Taking into account the brainstorming and creativity that goes into email content, no brand wants its emails to end up in the email junk folder. Discussed below are the key points that can save your emails from going to spam.
Emails play a vital role in your brand promotion but the chances of landing up in the email spam folder instead of the inbox are comparatively high. In this blog, we have discussed how an email spam filter can hurdle the way for an effective email campaign and what your brand can do to avoid ending up in email junk.
An email spam filter is essentially a security resource that keeps the user protected from unsolicited emails. It works by filtering out emails on the basis of content, sender authenticity, and user actions.
To avoid emails from going to spam, the user needs to ensure the list of factors while drafting the email content, some of these points are listed below,